Based on the commercials, I agree, Sync looks great!

But if Ford really cared for their customers, they'd make this option not only an upgrade on new '09 models, but make it something other users could get as well, provided they already had certain features. For example, see if the Sync would work with CD-based navigation systems from older FEH/MMH vehicles. If not, at least make it something that could be upgraded for the DVD-based navigation system.

But I know Ford - they won't. They want people to buy new cars all the time. However, if Ford made some upgrades retroactive (especially when they are more software based, such as this), they might keep more customers in the long run. This way, buyers would feel that Ford cares more about them even after they leave the showroom. I guess though my thinking is either impossible or impractical in today's world.

 

Actually... I can't think of a single car company that does do this... so they aren't alone.

 

You're right - and that's part of the problem. Some car companies can get away with it. Want the upgrade? Buy a new car!

But considering how American car companies are struggling, maybe it's time to show the customer some reason to remain loyal. And when it's a software perk - even if the customer has to pay for it (for example, I'd gladly pay $ to have the Sync installed) - then why not offer it?

 

I think that most car companies, particularly US makers, are very short sighted and stuck in their ways. The aftermarket business for accessories and electronics is HUGE and they have simply ignored it. For years car companies offered crummy stereos and even their "upgrades" were more expensive and worse than aftermarket products (other than the few co's that install true high end systems). Sync appears to be the first attempt to get a piece of that market. If Ford would standardize more of their tech so that their own products could plug and play in all of their models it would be cheaper and more profitable if you ask me.

"Want Sync in your Ford/Lincoln/Mercury vehicle?" No problem, we can install it in one day for $XXX."

I don't think there are too many people who have the luxury of just getting a new car, but it sure appears that there are ALOT of people out there with a hundreds of dollars to spend upgrading their current vehicles. If I could swap out my $#itty Nav system and plug a Sync right in for $1000 I would do so. But instead I will spend more money on a product from another manufacturer instead. Shame.

 

Just to make of mention of it here too. Starting with the 12/3/07 build date, all hybrids now come with the steering wheel radio controls as standard equipment.

 

YIPPEE!!!

 

It's about time.

I am one of those owners exactly like Tim K described, I removed the piece of garbage 2006 factory NAV unit & installed an aftermarket unit.

If I could have done a plug & play with a Ford unit that had the sync feature I would have seriously considered it.....

~John