We Also Sell Emotions -Dr. Z
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We Also Sell Emotions -Dr. Z
DaimlerChrysler CEO Dieter Zetsche, 54, discusses his company's green offensive and the German chancellor's climate initiatives, Daimler's future without Chrysler and the strange affinity of environmentally conscious customers for gas-guzzling cars.
(September 12, 2007)
An interesting, if somewhat uncomfortable interview, as Dr. Z explains Daimler's relatively poor showing so far in fuel-efficient consumer vehicles, and what they're doing to catch-up.
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