The Hollywood limousine business is taking a hit along with other traditional stretch SUV gas guzzlers as celebrities are shunning them for fuel efficient cars. It's now becoming a gaudy imbarrassment to arrive at the Oscars in a traditional limo, putting many celebrities in a bind, as it's hard to show up to the Oscars wearing a $10000 dress in a sedan, although luxury sports car hybrid prototypes will make a good replacement.

Mega star Leonardo DiCaprio led the crusade arrriving in a Prius and using the venue to promote fuel efficient cars and global warming. Without being too self rightoeus he made the references to these causes without detracting from the Oscars, the main event. He and Al Gore made reference to the subject on stage but followed it up with a joke so as not to sound too preachy.

The green theme was called "Red Carpet-Green Cars" , organized by Global Green and is in it's 5th year. Past participants were Penelope Cruz, Forest Whitaker, Nicole Kidman, Kirsten Dunst and Gwyneth Paltrow. Ironically the Global Green organization was founded by former soviet leader Mikhail Gorbachev!