THE average age of Toyota's Prius hybrid owners is 57. Although it might seem that the cutting edge technology that alternates between gas and battery power would appeal to a youthful market, nearly 60 percent of Prius drivers are in their 50s through 80s. What puts seniors behind that wheel?

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same thing that puts them behind the wheel of scions (i test drove one yesterday....i was the second gen y to go to the dealership) they are downsizing b/c of retirement money, and that kind of car just makes sense.