Ford Taps Muppet for Escape Hybrid Super Bowl Spot
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Ford Taps Muppet for Escape Hybrid Super Bowl Spot
Kermit the Frog will star in a new 30-second TV spot for the Ford Escape Hybrid to run during the Super Bowl. More of a perceptional ad than a sales pitch — considering the hybrids are selling faster than Ford can build them — Ford hopes the spot will help paint its entire brand, non-hybrids included, as a choice for environmentally conscious buyers. Money appears not to be an issue in this regard, considering the ad will reportedly cost $2.5 million (including ad time).
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Re: Ford Taps Muppet for Escape Hybrid Super Bowl Spot
Please discuss this news here: https://www.greenhybrid.com/discuss/...=kermit+escape
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