Holley Expands Aftermarket Empire With AEM Performance Acquisition
Noted for their domination in the hi-po ICE aftermarket, Holley will now include EV tech and monitoring products.
Holley Performance Products has long been an innovator with fuel-system design and enhancement. As one of the biggest names in the high-performance automotive aftermarket industry; Holley is all about creating boost and solutions for builders, racers, and drivers. But Holley recently announced that they acquired almost all assets of Advanced Engine Management (AEM Performance Electronics). AEM is a leading developer and supplier of electronic control and monitoring systems for performance automotive applications; including an electronic control system that supports EV conversions.
The times, they are a’ changin’; Holley is going in hot on electric vehicles.
“The acquisition of AEM is strategic and accretive and we’re excited to welcome even more aficionados of import and other sport compact cars into our growing community of gearheads.” says Tom Tomlinson, President and CEO of Holley. “We’re also very excited about the work AEM is doing to bring cost effective and easy-to-use electronic control systems to enthusiasts that are passionate about EV conversions.”
Holley including electric vehicles in such a big way is a pivotal move for the industry. Their products are associated with engine swaps and fuel injections. It may surprise some that Holley is getting in the EV game–although it shouldn’t. Including the hybrid and EV market will definitely pay off. Adding electric options to their already staggering portfolio just makes good sense. Plus, there are a lot of EV car and truck enthusiasts that will appreciate being able to get the parts and products they need with ease.
“The AEM brand is iconic in its space and represents a great addition to our already large family of legendary brands that resonate deeply with our customers,” Tomlinson added.
“We’re excited to have joined the Holley team and believe that the resources Holley brings to bear will allow us to accelerate development of the innovative products our customers love,” stated AEM President Greg Neuwirth. “We’re especially charged-up about leveraging our combined expertise in electronics to more rapidly deploy the AEM EV line of electronic control solutions for enthusiasts of EV conversions.”
We will also be interested to see how people will use the new technology. We expect some scorching new track times and new levels of EV performance. And we definitely hope that Holley see more of their hybrid and EV fam at their thrill-packed LS Fest and Ford Fest events. Stay tuned.
Photos: Holley Performance Products