Got an idea for Toyota?
Toyota and Dentsu America today launched a microsite at www.toyota.com/whynot to support Toyota's "Why Not?" corporate advertising campaign. The site will engage users by allowing them to submit their own innovations in six areas -- safety, water, land, air, community, and energy -- while learning about Toyota's efforts in these same areas.
One person's idea will be chosen as the winner in the "Why Not? Innovation Experience" and receive a week-long trip for a VIP tour of Toyota's plant in Kentucky and the opportunity to meet with top innovators in New York City. Users have until March 31, 2009 to submit their innovative ideas.
One person's idea will be chosen as the winner in the "Why Not? Innovation Experience" and receive a week-long trip for a VIP tour of Toyota's plant in Kentucky and the opportunity to meet with top innovators in New York City. Users have until March 31, 2009 to submit their innovative ideas.
This should work out well for Toyota. It has for other companies and I know that some companies hold such contests internally and are usually very well received.
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ShellyD
HCH II-Specific Discussions
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Mar 30, 2007 04:51 PM





