Pharma companies add hybrids to sales fleets
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Don't Taunt Pepito
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From: The Beautiful NJ Shore
Pharma companies add hybrids to sales fleets
What's driving drug sales
Big pharma using hybrid cars to rev up market and image
Thursday, August 31, 2006
By Jeff May, Star-Ledger Staff
In a perfect world, the best prescription drugs would sell themselves. But drug companies still rely on hordes of salespeople to move product, and the reps need any advantage they can get to stand out.
One card Novartis salesman Craig Agrusti has to play is his company-supplied car: a silver Toyota Prius, the bulbous, gas-electric hybrid that gets terrific mileage.
Big pharma using hybrid cars to rev up market and image
Thursday, August 31, 2006
By Jeff May, Star-Ledger Staff
In a perfect world, the best prescription drugs would sell themselves. But drug companies still rely on hordes of salespeople to move product, and the reps need any advantage they can get to stand out.
One card Novartis salesman Craig Agrusti has to play is his company-supplied car: a silver Toyota Prius, the bulbous, gas-electric hybrid that gets terrific mileage.
http://www.nj.com/business/ledger/in...190.xml&coll=1
I saw this in the the business section of the paper today and thought it was interesting.
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