Make stuff people want and you'll be successful. Pretty simple. How about a mid-sized pick up truck that can get 25city/35hiway mpg. That's what I want. Seating for 5 and a bed that can hold a sheet of plywood. I don't need 4wd or need to haul a three ton trailer. Just an everyday light duty multipurpose truck that looks like a truck and not a Ridgeline.