Edmunds survey
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Engineering first
Joined: Oct 2005
Posts: 5,613
From: Huntsville, AL
Edmunds survey
http://www.edmunds.com/insideline/do...ticleId=127687
Shocking! <grins>
Bob Wilson
...
The new study, released Tuesday by the global marketing information services company, found that before the market price of a hybrid vehicle is revealed, 72 percent of consumers say they are "definitely/probably" interested in having the technology in their next new vehicle. This marks a jump from the 2005 study, when 58 percent of consumers said they were interested in the technology. After the average price premium of $5,000 is revealed, consumer interest remains relatively high in the fuel misers at 46 percent in 2008, the company noted.
...
The new study, released Tuesday by the global marketing information services company, found that before the market price of a hybrid vehicle is revealed, 72 percent of consumers say they are "definitely/probably" interested in having the technology in their next new vehicle. This marks a jump from the 2005 study, when 58 percent of consumers said they were interested in the technology. After the average price premium of $5,000 is revealed, consumer interest remains relatively high in the fuel misers at 46 percent in 2008, the company noted.
...
Bob Wilson
Active Enthusiast
Joined: May 2007
Posts: 223
From: Texas
Re: Edmunds survey
Where'd they get the "average price premium of $5,000?"
The Prius has no "premium" because it has no direct i.c.e. equivalent.
The Civic Hybrid costs only $3,000 more than the regular Civic.
The GM "mild hybrid" models cost only $1,200-$1,500 more than their counterparts.
Plus, any "premium" calculation must also include any federal and state tax credits for buying a hybrid. Those either significantly reduce or completely negate any hybrid premium.
The Prius has no "premium" because it has no direct i.c.e. equivalent.
The Civic Hybrid costs only $3,000 more than the regular Civic.
The GM "mild hybrid" models cost only $1,200-$1,500 more than their counterparts.
Plus, any "premium" calculation must also include any federal and state tax credits for buying a hybrid. Those either significantly reduce or completely negate any hybrid premium.
Ridiculously Active Enthusiast
Joined: Mar 2004
Posts: 1,797
From: Atlanta, Ga
Re: Edmunds survey
That may be true today, but back in late 2003 I was looking for an HCH, MSRP was $18,500 and the dealers wanted around 21-23,000.
I shopped around the state and found one almost 400 miles away for about $19,700. I spent the next month emailing dealers across 6 states and got a quote for MSRP.
I took that quote back to local dealers, basically saying if they can match that I'll buy it, the lowest found was about $18,700 - but they said they wouldn't throw in the "free TV"
So I guess most folks must be just walking in and buying, but a careful shopper can do better. BTW a similarly equipped Civic EX went for around 17,500 MSRP, also selling with a premium.
Sure there were discounts on lesser equipped and LX models but not at that trim level.
On the other hand, if one is looking for the least expensive dollar for mile car, hybrid is NOT the way to go.
-Steve
I shopped around the state and found one almost 400 miles away for about $19,700. I spent the next month emailing dealers across 6 states and got a quote for MSRP.
I took that quote back to local dealers, basically saying if they can match that I'll buy it, the lowest found was about $18,700 - but they said they wouldn't throw in the "free TV"
So I guess most folks must be just walking in and buying, but a careful shopper can do better. BTW a similarly equipped Civic EX went for around 17,500 MSRP, also selling with a premium.
Sure there were discounts on lesser equipped and LX models but not at that trim level.
On the other hand, if one is looking for the least expensive dollar for mile car, hybrid is NOT the way to go.
-Steve
Last edited by Hot_Georgia_2004; Jun 27, 2008 at 06:53 AM.
Old Boomer Techie
Joined: Jun 2007
Posts: 572
From: Pacific Northwest (WA)
Re: Edmunds survey
Doesn't that depend on how long you keep it? I am not aware of any non-hybrid with four wheels and an enclosed cabin that is both street legal and will get 50 miles per gallon. The payback line will cross the costs line at some point.
Active Enthusiast
Joined: May 2007
Posts: 223
From: Texas
Re: Edmunds survey
"the least expensive dollar for mile car, hybrid is NOT the way to go."
Correct. The least expensive car would be a used Geo Metro 3-cylinder -- $3,000 to $4,000 + 40 mpg.
The least expensive NEW car would be a Hyundai Accent -- $10,800 + 30 mpg.
Correct. The least expensive car would be a used Geo Metro 3-cylinder -- $3,000 to $4,000 + 40 mpg.
The least expensive NEW car would be a Hyundai Accent -- $10,800 + 30 mpg.
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