Filed under: EV/Plug-in, On Two Wheels, USA



If you're wandering through the maze of booths this weekend at the 2014 AIMExpo in Orlando looking for the BRD display to check out the newly-revealed, production versions of its RedShift electric motocross and supermoto bikes, a warning. You might find yourself turning in circles looking skyward for the numbered sign that the show guide gives as the proper location, and in doing so, resemble someone deep in their cups or, possibly, missing an ace and a pair of jacks. In fact, a security officer might even come over and inquire about your state of inebriation or sanity. (Don't ask us how we know.) Well, here's a tip that could save you a lot of time and embarrassment: Don't look for a red, orange and blue BRD banner. There is none.

Instead, scout out a surprisingly large, clean space supporting a trio of bikes, unadorned by tail pipes, sitting pretty with Alta Motors branding. It seems, not only has the company taken the wraps off its official lineup, it's also changed its official moniker. Nice name too - Spanish for "high" with possible allusions to "soaring" and other positive connotations. It's taken from when the upper part of the the Golden State was a territory of "new Spain" and referred to as Alta California. As cool as it strikes us, though, the bikes, those are the real story.Continue reading BRD rebrands as Alta Motors, reveals new RedShift electric motocross bike

BRD rebrands as Alta Motors, reveals new RedShift electric motocross bike originally appeared on AutoblogGreen on Fri, 17 Oct 2014 18:34:00 EST. Please see our terms for use of feeds.



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