In advance of the Paris International Auto Show in early October, Honda has released photos of its new entry-level hybrid car, which the press has (naturally) labeled the “Prius-fighter.” Reports indicate the Insight, a five-door family hatchback that is scheduled to hit dealership floors worldwide next year, is to be priced around $18,000, some $3,000 less than Toyota’s vaunted Prius gasoline-electric hybrid.

The new Insight will be powered by the latest iteration of Honda’s Integrated Motor Assist (IMA) hybrid technology, which will be significantly cheaper than its current systems, according to press reports. The IMA is a parallel hybrid system with an electric motor mounted between the engine and transmission to act as a starter motor, engine balancer and traction motor assist. The new, more cost-efficient powertrain accounts for the low price tag, making it potentially the most affordable hybrid model on the 2009 market.