DaimlerChrysler CEO: We Misjudged the Impact of Hybrids
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DaimlerChrysler CEO: We Misjudged the Impact of Hybrids
In a speech Monday to the Detroit Economic Club, DaimlerChrysler CEO Dieter Zetsche said that several automakers—including DaimlerChrysler—had misjudged the market impact of Honda and Toyota’s hybrids. We put too much weight on the business case and the physical limitations of hybrids and were late to educate the public on virtues of other fuel-efficient alternative technologies such as modern, clean diesel engines.
We allowed hybrid technology to take a “moral high ground” in the press and public perception, particularly in the Northeast and on the West Coast.
We’ve learned from that experience, and we’re acting.
We allowed hybrid technology to take a “moral high ground” in the press and public perception, particularly in the Northeast and on the West Coast.
We’ve learned from that experience, and we’re acting.
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Main part of link to this post causes error
Just wanted to do an FYI, that clicking on the title of this link (instead of the pushpin) - to read it - causes an error in I.E. 6.x, Mozilla Firefox 1.0 and whatever the default browser is in a Mac (I forget the name).
The link in the title is not a valid web address.
The link in the title is not a valid web address.
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lkewin
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Oct 19, 2005 08:09 AM
