Since its inception, the Toyota Prius has developed a cult-like following and loyalty that few other cars have replicated.  Toyota built on this enthusiasm by organizing a special event in Detroit catering to influential Prius owners in the community for the debut of the 2010 Toyota Prius.  After an evening of meeting and greeting some […] More »

Tesla has faced quite a bit of feedback, both positive and negative, around its electric powered sports car.  During their existence, they have dealt with some internal turmoil, losing Darryl Siry, but with his departure comes the addition of an experienced leader in the marketing and sales department.  Tesla has hired former Harley Davidson executive […] More »

Today’s budding gearheads are different in a few ways from the motoring enthusiasts of the past.  Where the old school guys are all about big power from big engines, the newest enthusiasts have been raised to “think green”, and due to the shift in the performance automotive market, that same big power is made by […] More »

It seems unlikely that a 268 horsepower electric powered Dodge concept wearing a Lotus body could beat a new Dodge Challenger SRT-8 in a short race from a stop, but during a recent show-off session of the new Dodge EV, that was exactly what happened. The Rose Bowl parking lot was the site of the […] More »

While the rumors of a whole brand of Prius from Toyota, similar to what we have seen with Scion, are still unproven and unverified by the company, more credible rumors are ramping up about more variants of the popular Prius, mainly in the form of a Prius coupe.  When the Prius hit the market, it […] More »

The 2008 Chevrolet Corvette comes equipped with a 6.2L LS3 engine, making 420 horsepower and 424lb-ft of torque and yielding around 16/20 mpg.  By no means is the new Vette considered “green”, even though it is one of the most popular sports cars in the history of the American automobile, and with rising fuel prices […] More »

The release of the new 2010 Ford Fusion Hybrid and Mercury Milan Hybrid.is still months away, but Ford Motor Company has given us a sneak peak at their newest gadget; the SmartGauge with EcoGuide.   Ford found that the key concern with hybrid owners was that they are maximizing the efficiency of their car, so […] More »